innovation lab: Designing the next Tik Tok

We're blasting 10 years into the future, to a time when connecting online is going to be mind-blowing!

Lessons
Comprehensive content

Modules
Key learning areas

Weeks
Total course duration

Lessons
Comprehensive content

Modules
Key learning areas

Weeks
Total course duration

    Innovation lab:

    Designing the next Tik Tok

    We're blasting 10 years into the future, to a time when connecting online is going to be mind-blowing!

    Innovation lab:

    Designing the next Tik Tok

    We're blasting 10 years into the future, to a time when connecting online is going to be mind-blowing!

    STOP SCROLLING. START OWNING.

    Mastering the Psychology & Tech of Future Connection.

    Course Overview

    The social media of 2035 won't be on a screen; it will be all around us. In this Innovation Lab, students move from 'User' to 'Inventor.'

    We explore the bleeding edge of technology—Augmented Reality (AR), Holographics, and AI—to reverse-engineer how humans will connect in the future. Students don't just learn about trends; they prototype the platforms of tomorrow

    STOP SCROLLING. START OWNING.

    Mastering the Psychology & Tech of Future Connection.

    Course Overview

    The social media of 2035 won't be on a screen; it will be all around us. In this Innovation Lab, students move from 'User' to 'Inventor.'

    We explore the bleeding edge of technology—Augmented Reality (AR), Holographics, and AI—to reverse-engineer how humans will connect in the future. Students don't just learn about trends; they prototype the platforms of tomorrow

    Course Structure

    Over six action-packed weeks you'll dive into the tech that's going to change everything. Think augmented reality blending the real and digital, brain-computer interfaces letting you share thoughts and vibes directly, haptic feedback so you can feel the online world, and AI that can create content in ways we can barely imagine now.


    Weeks 1-2

    Foundations & Future Trends

    Weeks 3-4

    Immersive Tech & Brain Interfaces

    Weeks 5-6

    Project Development & Presentations

    Course Structure.

    Over six action-packed weeks you'll dive into the tech that's going to change everything. Think augmented reality blending the real and digital, brain-computer interfaces letting you share thoughts and vibes directly, haptic feedback so you can feel the online world, and AI that can create content in ways we can barely imagine now.


    Weeks 1-2

    Foundations & Future Trends

    Weeks 3-4

    Immersive Tech & Brain Interfaces

    Weeks 5-6

    Project Development & Presentations

    What You'll Learn

    Future Trends Now
    Pinpoint your core strengths and the things that genuinely excite you – the fuel that will drive your future.
    AI as Your Creative Partner
    How can you work with AI to create groundbreaking content?
    The Power of Immersion
    How will AR, VR, and mixed reality change content creation?
    Building Authentic Connections
    Even with all this crazy tech, how do we stay real online?
    Mind-to-Feed
    Exploring Brain-Computer Interfaces: What happens when you can share thoughts and emotions directly?
    Making it Rain
    Future Monetization Strategies: How will Meta-Creators earn money in these new digital landscapes?
    Feeling the Vibe
    Haptic Tech and Online Interaction: How will touch and other senses play a role in future social media?

    Your Epic Project

    Design Your Future TikTok Domination Plan!
    This is your chance to be a visionary. Working solo or in teams, you'll:
    Brainstorm Your Niche for Future TikTok
    What kind of content will blow up in 10 years? What will people be craving?
    Create Concept Videos
    Show us what your future TikTok content will look and feel like. Think holographic performances, interactive AR experiences, or vibe-based storytelling.
    Design Interactive AR Filters/Lenses
    Imagine filters that react to your emotions or blend virtual worlds seamlessly with reality.
    (Bonus Challenge!) Prototype a Basic "Vibe Stream" Concept
    If you're feeling super ambitious, explore how a basic brain-computer interface could be used to share emotions or experiences (even if it's just a detailed concept and wireframe!).

    the innovation portfolio

    Team Project
     The "TikTok Killer" Pitch. Teams invent and brand the social platform that will replace TikTok, delivering a 60-second "Hype Video" and user interface sketches. 
    Individual Project
    The Reality Filter. Students design a concept for an Augmented Reality (AR) lens that enhances the real world, moving from passive scrolling to active creation  
    This is your chance to be at the forefront of the next social media revolution.

    Course Structure: Innovate Your Influence

    Meta Creator Academy

    Overview

    This course is designed to equip creators with the knowledge and strategies to innovate their content, grow their influence, and thrive on Meta platforms (Facebook, Instagram, etc.). The structure is modular, allowing for a progressive learning experience, combining theoretical understanding with practical application.

    Course Details

    • Duration: 6 Weeks (with potential for ongoing community and resource access)
    • Target Audience: Aspiring and established content creators, influencers, entrepreneurs, and marketers looking to leverage Meta platforms for growth and impact.

    Course Details

    Upon completion of this course, you will be able to:
    • Understand the evolving landscape of Meta platforms and their creator ecosystems.
    • Develop innovative content strategies that resonate with your target audience.
    • Master techniques for increasing reach, engagement, and community building.
    • Effectively use Meta's tools and features for content creation and analytics.
    • Explore monetization opportunities and build sustainable creator businesses.
    • Adapt to future trends and maintain a competitive edge on Meta.

    Course Structure

    01
    Understanding the Meta Ecosystem & Your Niche
    Week 1
    Lesson 1.1: The Evolving Meta Landscape
    +
    • Overview of Facebook, Instagram, and other Meta platforms relevant to creators.
    • Understanding algorithm updates and their impact on content visibility.
    • Exploring emerging trends and features (e.g., Reels, Stories, Live, Groups, Metaverse potential).
    • Identifying key demographics and user behavior on each platform.
    Lesson 1.2: Defining Your Creator Identity & Niche
    +
    • Identifying your passion, expertise, and unique value proposition.
    • Researching and analyzing your target audience: demographics, interests, pain points.
    • Competitive analysis: understanding what successful creators in your niche are doing.
    • Crafting your creator mission statement and brand voice.
    Lesson 1.3: Setting SMART Goals for Your Meta Presence
    +
    • Defining specific, measurable, achievable, relevant, and time-bound goals for growth and influence.
    • Identifying key metrics to track progress (reach, engagement, followers, conversions).
    • Understanding the creator's journey and setting realistic expectations.
    02
    Content Innovation & Strategy
    Week 2
    Lesson 2.1: The Principles of Innovative Content
    +
    • Thinking outside the box: brainstorming creative content formats and ideas.
    • Storytelling techniques for capturing attention and building connections.
    • Leveraging different media formats effectively (text, images, video, audio, interactive).
    • Understanding content pillars and creating a content calendar.
    Lesson 2.2: Mastering Meta's Content Formats
    +
    • Deep dive into Facebook Posts, Stories, Reels, Lives, Groups, and other relevant features.
    • Best practices for creating engaging content for each format.
    • Exploring interactive features like polls, quizzes, Q&A, and their strategic use.
    • Introduction to Meta's creative tools and editing features.
    Lesson 2.3: Developing a Content Strategy for Impact
    +
    • Planning content that aligns with your goals and target audience.
    • Batching content creation for efficiency.
    • Strategies for repurposing content across different Meta platforms.
    • Understanding content cadence and consistency.
    03
    Growing Your Reach & Engagement
    Week 3
    Lesson 3.1: Understanding the Meta Algorithms (Basics)
    +
    • Key factors influencing content distribution on Facebook and Instagram.
    • Strategies for optimizing content for better visibility.
    • Debunking common algorithm myths.
    Lesson 3.2: The Power of Engagement
    +
    • Strategies for encouraging meaningful interactions (comments, shares, saves).
    • Responding to your audience and building a community.
    • Utilizing calls to action effectively.
    • Understanding the different types of engagement and their value.
    Lesson 3.3: Leveraging Meta Features for Growth
    +
    • Utilizing hashtags effectively for discoverability.
    • Collaborations and cross-promotion with other creators.
    • Understanding and utilizing Meta Groups for community building.
    • Exploring the potential of Facebook Events.
    04
    Building and Nurturing Your Community
    Week 4
    Lesson 4.1: The Importance of Community
    +
    • Understanding the benefits of a strong and engaged community.
    • Defining your ideal community members.
    • Strategies for attracting and retaining community members.
    Lesson 4.2: Creating Engaging Community Spaces
    +
    • Building and managing effective Facebook Groups.
    • Utilizing Instagram features for community interaction (e.g., Close Friends, Broadcast Channels).
    • Setting community guidelines and fostering a positive environment.
    Lesson 4.3: Nurturing Relationships and Driving Participation
    +
    • Strategies for encouraging active participation and discussion.
    • Responding to community feedback and fostering a sense of belonging.
    • Identifying and empowering community advocates.
    05
    Monetization Strategies on Meta
    Week 5
    Lesson 5.1: Understanding Meta's Monetization Tools
    +
    • Overview of Facebook and Instagram monetization options (e.g., in-stream ads, subscriptions, Stars, affiliate marketing, branded content).
    • Eligibility requirements and best practices for each tool.
    Lesson 5.2: Exploring Diverse Income Streams
    +
    • Beyond Meta's native tools: direct sales of products/services, sponsorships, collaborations.
    • Building a creator business model that aligns with your brand and audience.
    • Understanding the legal and ethical considerations of monetization.
    Lesson 5.3: Building Sustainable Revenue
    +
    • Developing a long-term monetization strategy.
    • Understanding the importance of audience trust in monetization.
    • Analyzing your income streams and optimizing for growth.
    06
    Analytics, Trends, and the Future of Meta Creating
    Week 6
    Lesson 6.1: Mastering Meta Analytics
    +
    New
    • Understanding key metrics within Facebook and Instagram Insights.
    • Analyzing data to understand audience behavior and content performance.
    • Using analytics to inform your content strategy and optimize for results.
    • Introduction to third-party analytics tools.
    Lesson 6.2: Staying Ahead of Meta Trends
    +
    New
    • Identifying emerging trends in content creation and platform features.
    • Adapting your strategy to leverage new opportunities.
    • Understanding the potential impact of technologies like the Metaverse on creators.
    Lesson 6.3: Your Innovation Roadmap & Next Steps
    +
    New
    • Developing a personalized plan for continued growth and innovation on Meta.
    • Identifying resources for ongoing learning and development.
    • Building a resilient and adaptable creator presence for the future.
    Patrick Jones - Course author

    Luca Rossi

    INSTRUCTOR
    When it came time for Joe to attend school, she was automatically assigned to the public school nearest her home in the Bronx. He attended every school in the New York City public school system, from elementary school through high school graduation.